Student Assistant

Maike Preikschas is studying for a Master's degree in Management at the University of Hohenheim and completed her Bachelor's degree in Marketing and International Business at Koblenz University of Applied Sciences. She wrote her Bachelor's thesis on the topic of feminism in advertising. She is interested in the connection between advertising, society and social change, especially in the context of gender studies and social inequality. Since March 2025, she has been supporting the Chair of Sociology at the University of Hohenheim as a research assistant, especially in the preparation of lecture notes and research.